Chunnuri

Jeonju Bibimppang is the flagship bread product of Chunnuri. Its sales started to increase rapidly after the product gained a word-of-mouth recognition with the story of “It sells a lot while making no money.” Since its assistance in the initial investment for Chunnuri in 2013, SK innovation has built an open platform for it by sharing the infrastructure of SK group and affiliates, and has been fully supporting and helping it become a successful model of a star social enterprise.

As the business of Jeonju Bihimppang has grown, the number of employees has increased from the initial 4 employees to current 40 regular ones. Chunnuri also established an affiliated research institute and has employed a young and talented workforce with master or doctor degrees. In addition, Chunnuri has contributed to the vitalization of the local economy through the expansion of not only local foods, such as purchasing local agricultural products, but also associated employment and sales, such as consigning production through other small social enterprises in the region, and also through the revitalization of the commercial area of the old town area of Jeonju. Chunnuri has opened three more stores in Jeonju and Iksan, in addition to the main store, and plans to open a store in Jeonju KTX station in 2019. Based on the success of Jeonju Bibimppang, Chunnuri has been expanding by building an economic vitalization platform in the Jeonbuk region through the Jeonbuk Social Economy Alliance. Recognized for these achievements, Chunnuri received the 2017 Korea Social Enterprise Award and was invited to the meeting with the president as an excellent representative company in Jeollabuk-do.